Residence: Dubai / Moscow
Cell:+971 50 7646509
Multimedia Creative Director, with an experience of more than 15 years in the field of multimedia large scale audio visual content creation and immersive 3D mapping show for public or private, ephemeral or permanent events, installations and theatrical shows. I am behind the visual conception of several major events as: The Viva Vivaldi permanent show in Venice ( 2017), the Bolshoi Theater 3D mapping ( 2014-2015), in the frame of the Moscow International Light Festival, The Burj Khalifa Opening Ceremony content ( 2010 ) and the Jumana Extravaganza permanent outdoor show concept & content production ( 2007), Also as being officially invited to be part of the jury for the 2014 Circle Of Light, International Light Festival in Moscow. http://lightfest.ru/. My mixed cultural backgrounds, French, Russian and Arabic allows me to think literally “ outside the box” producing unconventional & creative results. Always striving to go further and reach new horizons of expression, I am also a play-writer that creates and conceptualize theatrical multimedia shows. (ex:The Spectacular Toolbox)
- Developing outstanding concepts for corporate and artistic events including story writing, story boarding and visualizations.
- Supervising and leading the creative department with a team of dedicated artists.
- Incorporating social networks and innovative technologies .
- Working hand in hand with sales to develop creative campaigns according to client’s marketing needs including Branding & rebranding.
- Pitching ideas and concepts through a full fledge visual presentation to clients ( this can include an animated mood board presentation )
- Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
- Keep clients abreast of progress and answer their questions
- Create Storyboard or animated mood board to translate ideas to designers.
- Allocating tasks to each artist, according to skills and software experience.
- Evaluate and, if necessary alter, the content of projects before completion.
- Hire, develop and manage the creative team or outsourcing when necessary.
- Oversee and participate in depth in the video shooting and audio editing and final material output.
- Oversee and participate in the creation of multimedia content ( video animation, 3d mapping )
- Supervise the on-site implementation of the overall concept, including light design (When light and sound show) and choreography ( when interaction with performers…)
- Usually, Lead multiple projects in parallel from conception to completion in accordance with deadlines
- Having a great understanding of production timeline & deadlines necessities
2012-2017 H3O MCLLC / MULTIMEDIA CONTENT PRODUCTION / DUBAI / Creative Mutlimedia Director
2000-2011 PRISME INTERNATIONAL / EVENT MANAGEMENT / DUBAI / Creative Mutlimedia Director
1998-2000 EDIFICE THEME PARK MANAGEMENT / DUBAI / Designer de parc d’attractions
2018 Cercle / Fendi, Trussardi & Baxter brands launch / Storyline & storyboard / Content production / instagram trailers / Dubai 2018.
2018 UAE Innovates. / City walk / Event show Concept creation / Storyline & storyboard / Artistic direction / 10000pixels. Dubai 2018.
2018 Honor Of The Nation / «Гордость нации». Ледовое шоу российских олимпийцев. / 03.03.2018 / Directed by – Илья Авербух. / content projection / 4000pixels. Moscow 2018.
2018 Gazprom / content projection / 3000pixels. Moscow 2018.
2017 Alice On Ice / Permanent show / Moscow – Saint-Petersburg / December 2017. Setup concept and design. Storyboard. Content production: 15 000pixels. 90 minutes.
2017 Venice Memories / Royal wedding / Content production/ Abu Dhabi / December 2017
2017 Mercedes S Class / Launch show / Abu Dhabi / September 2017 . Storyline. Storyboard. Animatic. Content production for a 20 meter LED screen. Resolution 10 000pixels. 3D mapping on floor. 2000 pixels. 5 minutes.
2017 Viva Vivaldi / 3D Mapping Permanent Show / Venice / “The Four Seasons Mystery”/ May 2017. an immersive phantasmagorical visual journey that tells the story of both the human and artistic personality of Antonio Vivaldi and his extraordinary composing skills. The show is a new, unique, visual, sensorial and musical experience.
2016-2017 “The Spectacular Toolbox” or “The Forgotten Sunduk” , is a concept that I have written and visualized for a theatrical permanent show featuring stage mapping and an interactive live performance. The story is based in an ancient Arabic-Fantasy land where an environmental cataclysm is unleashed. A team of mechanical characters will be engulfed in spectacular quests and fabulous adventures, where they will have to solves mysteries as at the same time dodge multiple dangers, to save their master and the world. It’s like a “Cirque du Soleil”, but with an Arabic-fantasy-steam punk touch!
2015-2016 Gate Avenue DIFC Launch Ceremony 2016 – Concept, visualization and content creation. I am behind the Concept, visualization and content creation. 10 minutes of video content and 3d animation were created for a special ghost screen. An innovative technology was used to present the future retail area using a Virtual Reality Mapping combination. A black and white sketch 3d animation of the future retail centre was projected to match the perspective of the existing construction site.
2015-2016 Kuwait National Day 2016: Not hesitating to create a phantasmagoric, kaleidoscopic 30 minutes long content, mapped on the famous Kuwait City landmark and in dramatic sync with the soundtrack and fireworks lasting 45 minutes. Overall resolution: 10000pixels.
2014-2015 Circle of light 2015 / Defense Ministry Moscow. “Time Cabinet”: Once again I was officially invited by the Moscow Government to represent the UAE in a new edition of the International Moscow Light Festival 2015. I was in charge of the main part of the program: A 3D mapping retrospective of the 850 years of the Russian National Explorers Organization. Beating that year the world record for The largest projected image! The Resolution was of 12 000pixels, and the projection had a total surface area of 19,099.3 m² (205,582.33 ft²) .4 October 2015. The gigantic video projection was screened on the Ministry of Defense Building in Moscow, Russia.
2014 Royal & High profile Weddings. Dubai. H3oMC has been behind several Royal and high profile weddings. Starting from 2005, in Dubai Trade Center, H3oMC has created original wedding concepts and followed with delivering high class, large scale mesmerizing video content. This includes large format projection, 3d mapping and LED contents. Always, i start by writing the perfect script for a fantastic fairy tale story that will fit the expectations and aspirations of the client.(For reasons of confidentiality and respect to the client most of the material will stay off line.)
2013-2014 Dubai and Abu Dhabi Royal Weddings 3d & motion graphic video content was created for a 9000 pixels custom made LED screen for this wedding. A 6 minutes original story was written following client indications and requests. Concept, animated visualization, storyline, content production & choreography supervision including 10 ballerinas and 4 aerial performers .
2013-2014 Circle of light 2014 / Bolshoi Theater Moscow . Original concept, storyline & direction. Moscow International Festival of lights. “World Theaters”.3D Mapping on the Boslhoi Theater facade, 4 main civilizations & theaters will be revisited and explored. Bringing forward contrasting theatrical specialties, milestones and breakthroughs of each Culture. It is a chronological cultural travel: ” During 4 minutes and a half, we will immerse people in different Spaces & Times.”
2012-2013 QCS ( Qatar Cancer Society) launch ceremony 12/06/12. Katara,Doha . Original concept, storyline, content production & artistic direction. Choreography direction of 8 dance performers & 2 aerial acrobats. A dark and powerful confrontation story about the disease. 30x5m curved screen & stage conception.
2010-2011 Education Whithout Borders / Higher College Of Technology @ Emirates Palace: 200×50 meters architectural animated 3d mapping projection on building /9 minutes long visual essay : “The Silk Road” Presentation, conception & production. (8694×1050 pixels).
2010-2011 Burj Khalifa, Official Opening Ceremony Event / Emaar / & New year event : 50 x 15 meters wide screen / 5400 x 1080 pixel / 10 minutes long animation. “the Desert Flower: “Hymenocallis”. Fireworks designed by Group F, under the direction of Christophe Bertonneau.( Millennium Eiffel tower Fireworks designer 2000).
2008-2009 Festival Of Thinkers / Higher College Of Technology @ Emirates Palace / Opening Event for a 2 day seminar involving more than 2000 dignitaries / 12×7 meters double layered screen (front transparent ghost screen) _8 minutes long motion graphics essay on the “search of self”:: Based on an original concept, the movie works interactively with performers :: “QuestionHead”
2008-2009 Education Whithout Borders / Higher College Of Technology @ Madinat Arena /Opening Event for a 3 day seminar involving more than 3000 delegates / 30×8 meters ,windowed HD screen _9 minutes long 3d & motion graphics essay on the new ecological solutions:: Based on an original concept, the windowed screens are also launch platform for performers:: “The Yamakzi” were brought specially according to this concept.:: “White Time”
Other Clients: Porsche / Cartier / Tresemme / Lux / Mercedes-Benz Daimler / Dubai Internet City / Samsung / Mercedes-Benz / EMAAR / NAKHEEL / Government of Dubai / Legends Theme Park / Dubailand / ADMA / NBAD: National Bank Of Abu Dhabi / Dubai Opera / AFC / Aspire Sports Qatar / Qatar Cancer Society / SuperClub / Dubai Cares / Creative Technology / Dubai Properties / DWTC: Dubai World Trade Centre / Media City Launch / Oman Tattoo Military Parade / Kuwait Government / Etisalat / DEWA: Dubai Electricity & Water authority / Eventique / Dubai Emirates NBD / Dubai Municipality / Jumeirah Royal Mirage / Dubai Police / Atlantis / ADNEC / RTA: Dubai road & transport authority / Dubai Emirates Airlines / Dubai Fashion Week / Dubai Autodrome / Dubai Shopping Festival / Dubai Equestrian World Cup / Abu Dhabi Higher College Of Technology / Mouawaad / Lynx / Dubai International Financial Centre / Gate Avenue / Dubai Health Authority / Moscow City Government , International Light Festival , Circle of Light / Turkmenistan Presidential Authority / Italian Ministry of Tourism /
1991-1998 MOSCOW FRIENDSHIP UNIVERSITY. – Master’s Degree in Architecture & Civil Design
1989-1990 LYCEE DAUPHINE , MONTPELIER. – Baccalaureate – France
English-“Very fluency good”
French- “Comme ci comme ca”
Russian- “Afigeno kruto”
Nikolayamskaya 19 Mockow 79255076714
Vyacheslav has successfully produced major entertainment and show events in Russia and internationally during the last 25 years. Producer of the TV Program “PAROVOZ-TV”, Producer of Theatrical Performances: Satyricon, Maya Plisetskaya, The Imperial Russian Ballet, Lenkom, etc., Producer of major music shows: Mashina Vremeni, The Festival of the Studio “Soyuz”, Tamara Gverdtsiteli, etc. in St. Petersburg. Director of People’s Artist of Russia composer Alexander Morozov, a Member of the tutorial board of The Rostropovich Fund “Gloria” in Moscow. General producer and technical director for the following corporate events: OJSC Mobile Tele Systems conferences and exhibitions, Skolkovo Moscow school of management Gran Opening Ceremony, Fountains Closing Ceremony in Petergof in 2011, The Sochi 2014 Organizing Committee Year of Cinema Closing event, IIHF Ice Hockey World Championship 2016 Opening Ceremony and entertainment events, Figure Skating Gala event in 2018. Creative and 3D mapping director for the “Chayf” music tour in 2014, Ice show “Alice in wonderland” in cooperation with Ilya Averbukh production center in 2017.
Graduated from Moscow State University with a master’s degree in 2010 Alena has started to work within the marketing communications in 2008. Since than she has successfully participated in Vancouver 2010 Winter Olympic Games, London 2012 Olympic Games, Sochi 2014 Winter Olympic Games, 2013 IAAF World Championship, 2011 ISU Figure Skating World Championship, Predraw for the FIFA 2018 World Cup in 2015 in St. Petersburg, 2016 IIHF World Championship, 2017 FIFA Confederations Cup and 2018 FIFA World Cup in Russia.
She started to work as an event manager and progressed to the position of the Event Director. The major projects managed as a General Director of the event are: OJSC MegaFon Hospitality program for London 2012 Olympic Games, IAAF Congress 2013 in Moscow, OJSC MegaFon Hospitality program for Sochi 2014 Olympic Games, 1 year after the Olympic Games in Sochi in 2015 in cooperation with Ilya Averbukh production center, FIFA banquet and Protocol services for the FIFA Predraw in 2015, KHL Closing Ceremony event in 2015, IIHF Ice Hockey World Championship 2016 Opening Ceremony, Hospitality director for Pitch Sports at FIFA Confederations Cup in 2017, Figure Skating Gala event in 2018.
Nowadays Alena is the managing partner of the boutique sport events and hospitality agency in Russia – Hot Shot Sport and has become and the Head of Moscow branch of H3Oconceptz. +7 925 008 03 06